Tuesday, December 23, 2008

Buy-no-logy

Cow hates it when books promise so much more than they deliver.

Buyology: The Truth and Lies about Why We Buy, seems so interesting. Let's use MRI using to explore the brain's reaction to advertising!
Results:

- Anti-smoking warnings actually make smokers want to smoke;
- People rarely remember products for ads they see;
- Indirect advertising in movies has no effect unless its tied into the plot.

Cow has a sneaking suspicion they also tested book jacket colors, found that yellow sells fastest, and figured to get their $25 bucks before anyone noticed there was only one page of actual content.

Moo!

6 Comments:

Blogger Gorilla Bananas said...

Yes, with a title that interesting you don't need much content! There was a book about grammar that sold well because its title was Eats, Shoots and Leaves.

1:42 PM  
Blogger Watercolor said...

LOL! Can you get your money back? OR give it as a gift?

2:50 PM  
Blogger From the Doghouse said...

So, you found more lies that truth?

3:18 PM  
Blogger The Topiary Cow said...

GB: Another favorite title was "Kicked, Bitten, and Scratched" about working with animals.

Watercolor: luckily, this was a library book, Cow only resents the time wasted reading it, and the taxpayer expense of buying it.

Doghouse: Cow did indeed.

Moo!

6:51 AM  
Blogger Kevin Musgrove said...

Since when could we not give library books as gifts?

Have a good Christmas!

9:07 AM  
Blogger The Topiary Cow said...

Kevin: spoken like a true librarian.

Merry Christmas to you too!

Moo!

9:54 AM  

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