Remember, remember

It's too bad nobody checked the research on how the brain processes words before this campaign "Don't Forget the Baby."

Research shows the brain doesn't process negative phrasing as well as positive phrasing. So, to the brain, the "don't" drops out and the brain hears "Forget the Baby." They should have had their campaign phrase be "Remember the Baby." It's also more optimistic and upbeat.

Cow, of course, always remembers the baby.

Moo!