The Social Atom

or, Why the Rich Get Richer, Cheaters Get Caught, and your Neighbor Usually Looks Like You!
by Mark Buchanan, 2007.

Have been reading the above tome. Fascinating facts presented by a guy who can really write. Interesting theories on crowd behavior and market fluctuations. The author is a theoretical physicist and brings scientific theory to bear on human social behavior. Recommended.

Moo!